Cloaking is not White Hat SEO

Cloaking is showing of different page to user than to Google bot. Suppose, if a user comes to a server and asks for a webpage, server responds him with a sort of page having particular content on it. However, when Google bot asks for the same page and server provides the page with different content, this is called Google cloaking.

 Matt cutts says "there is no such thing as white hat cloaking".

Process of mapping multiple keywords in content

It has been seen that most of the site owners try to optimize a webpage for a particular keyword and the content is well stuffed with that keyword. However, very often, he may try to make changes in the content so as to optimize the same page for some other keyword relevant to the previous one. This thing is really irritating and shows uncertainty regarding what content should be on the page as well as what should be the targeting keyword in the content and hence, may result in a Frakenpage. To avoid this problem and to map multiple keywords onto the content for maximum SEO benefits, the following process may be implemented.