Saturday, 19 November 2011

Process of mapping multiple keywords in content

It has been seen that most of the site owners try to optimize a webpage for a particular keyword and the content is well stuffed with that keyword. However, very often, he may try to make changes in the content so as to optimize the same page for some other keyword relevant to the previous one. This thing is really irritating and shows uncertainty regarding what content should be on the page as well as what should be the targeting keyword in the content and hence, may result in a Frakenpage. To avoid this problem and to map multiple keywords onto the content for maximum SEO benefits, the following process may be implemented.

Make a list of keywords you want to target. All the keywords should be relevant to each other. Now, you can make content relevant to these keywords. However, only those keywords should be included in the content that may make the visitor happy. We should target user intent that is the page should not only relevant to keyword but it also satisfy the user needs. It should be considered that what actually user would like to have on visiting the webpage.

Taking this consideration into account, the more number of relevant keywords as per user intentions can be put into the content. This will definately make the user happy and may benefit you in different aspects for example, he may click a like button, may sign up for an email, may bookmark this page and many more. In this way, you will not only be able to target more relevant keywords resulting in better rankings and more traffic to your site, but also be more capable of converting the visitors.


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