There are many On Page factors that can make your webpage highly optimized for a specific keyword. The likelihood of ranking for such a page is almost sure. Following are the most important On Page SEO tips:
In head section:
- Always use <title>title of your document</title> tag. This title should include your keyword also.Title size should not be more than 70 characters. This title tag is visible on the top of your browser, on browser tab as well as search engine results.
- Always use <meta name="description" content="description of your page "/>. This description should be of 150 to 160 characters. This description is also visible in search engine results under the title of the page. It is not a ranking factor however helps the visitor to know what the page is all about and hence visitor is brought to the site.
- Always use <meta name ="keywords" content="list of keywords"/>. This tag signifies a search engine for which keywords your site has been optimized. The content on your site must be relevant to these keywords.
In Body section:
- Always use H1 tag for heading of the content. Further, it is good to use H2 and H3 tags for sub-headings.
- <image/> tag should include Alt attribute and its value should have your keyword. Even, image file name should have the keyword.
- Your content should be highly unique or it should not be copied from some where else. The content must be able to satisfy the demand of a visitor and it should be link able also.
- The content must have your keywords repeated. You can put your keyword into the content without changing the sense of the sentences including that keyword. The keyword density can be used is one keyword per 150 words. One keyword at the start of the content and one at the end, can be beneficial.
- You should also make use of keyword variation and put different forms of your keyword inside your content.
- From SEO point of view, it is good make use of bold/strong tags on the targeted keyword at least once in the whole content. Similarly, Italic/emphasized tags should also be applied on the targeted keyword at least once.
- The URL of the page should be kept short and clear. The length of URL should not exceed 2083 characters in case you are using Internet Explorer(4-8). Short URLs including keyword are more likely to rank in search engines. Moreover, dynamic part (which provides data to database so as to retrieve records ) of URL should not exceed more than two for an ideal site.
- In Category URLs, hyphen should be used to separate the words of the category. However, in root domains, hyphens, dots or underscores should never be used.
- Click depth should be less that is number of clicks required to reach any page from the home page of the site should be kept less.
